In 1967, the
social psychologist Stanley Milgram conducted a seminal experiment to test
the hypothesis that members of any large social network (in his case, the population of
the United States) would be connected to each other through short chains of intermediate
acquaintances. In order to test this contention, Milgram introduced a novel technique of
sending passport-like packets to a few hundred randomly-selected individuals in Nebraska
and Kansas, with the aim of sending the packets to one of two “targets” in the Boston
area. The task Milgram set for his subjects had the additional constraint that each person
could send the packet (after recording certain demographic details about themselves) only
to someone whom they knew on a first-name basis, and who they thought was more
likely to know the target than they were themselves. To inform their decisions, Milgram
provided some information about the target, including their name, address, and
occupation. He then tracked each of the packets, by requesting that participants tear off a
card and mail it directly to him at Harvard.
Marmax Consulting has created The 6° Sales Training Program™ based on Professor
Milgram’s “small world” experiments. We have created a fool-proof sales strategy which
when followed; anyone from brand new sales personnel to seasoned sales professionals
will see instant increases in “warm” leads and referrals which in turn increase the number
of closed sales. Our program will dramatically increase closing rates by 85-100%.
The Marmax Consulting 6° Sales Training™ allows participants to become confident on
the phone (and in person). Those who already have confidence will immediately see the
benefit of apply these practices and will see an instant increase in close rates. The 6°
Program will dramatically decrease the length of the sales cycle by creating direct links to
key decision makers.
the hypothesis that members of any large social network (in his case, the population of
the United States) would be connected to each other through short chains of intermediate
acquaintances. In order to test this contention, Milgram introduced a novel technique of
sending passport-like packets to a few hundred randomly-selected individuals in Nebraska
and Kansas, with the aim of sending the packets to one of two “targets” in the Boston
area. The task Milgram set for his subjects had the additional constraint that each person
could send the packet (after recording certain demographic details about themselves) only
to someone whom they knew on a first-name basis, and who they thought was more
likely to know the target than they were themselves. To inform their decisions, Milgram
provided some information about the target, including their name, address, and
occupation. He then tracked each of the packets, by requesting that participants tear off a
card and mail it directly to him at Harvard.
Marmax Consulting has created The 6° Sales Training Program™ based on Professor
Milgram’s “small world” experiments. We have created a fool-proof sales strategy which
when followed; anyone from brand new sales personnel to seasoned sales professionals
will see instant increases in “warm” leads and referrals which in turn increase the number
of closed sales. Our program will dramatically increase closing rates by 85-100%.
The Marmax Consulting 6° Sales Training™ allows participants to become confident on
the phone (and in person). Those who already have confidence will immediately see the
benefit of apply these practices and will see an instant increase in close rates. The 6°
Program will dramatically decrease the length of the sales cycle by creating direct links to
key decision makers.
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Six
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Primetime 6 Degree Experiment |
